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The Overthinkers
From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - co-founder and CXO at Proto) and Shann Biglione (@LeShann - co-fo...

Can 1st Party Data Save Digital Advertis

With the demise of the cookie monster and the...

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: 24 minutes : 20-Sep-2023

Are CMOs A Dying Breed?

“You’re Dead In 18 Months Or Less” - Sc...

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: 22 minutes : 12-Sep-2023

Can We Stop The Industry From Advertisin...

As global consciousness of the world's climat...

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: 43 minutes : 29-Aug-2023

Can Social Media Platforms Outlive The G...

Social Media platforms are often put on the m...

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: 22 minutes : 22-Aug-2023

Is Strategy A Creative Or Rational Proce

Strategic planning inevitably requires the ab...

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: 21 minutes : 15-Aug-2023

How Would You Launch A New Agency Today?

If you had to launch an agency from scratch t...

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: 25 minutes : 08-Aug-2023

Is Rebranding Ever A Good Idea? With Jes

On the heels of Twitter's catastrophic rebran...

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: 43 minutes : 01-Aug-2023

Can Marketers Be Good At All Forms Of Ad

Brand, performance, social, programmatic, CRM...

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: 21 minutes : 18-Jul-2023

Threads Is Out... So What? With Grace Fr

Threads has taken the world of social media b...

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: 41 minutes : 11-Jul-2023

Is Barbie Revolutionizing Movie Marketin

Barbie has been taking the film industry by s...

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: 41 minutes : 04-Jul-2023

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