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Home > The Overthinkers > Can 1st Party Data Save Digital Advertising?
Podcast: The Overthinkers
Episode:

Can 1st Party Data Save Digital Advertising?
Category: Business
Duration: 00:24:34
Publish Date: 2023-09-20 06:00:13
Description: With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
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