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Podcast: The Modern Customer Podcast
Episode:

The CX Strategy Behind Bimbo Bakeries' 12,000 Delivery Routes
Category: Business
Duration: 00:30:49
Publish Date: 2026-03-17 12:00:00
Description:

At Bimbo Bakeries USA, customer experience comes down to one goal: making products available where and when shoppers want them.

That means keeping shelves stocked across thousands of stores—every day.

This week on The Modern Customer, Jeffrey Hendrix, Chief Customer Officer at Bimbo Bakeries USA, shares how the company uses its 12,000 delivery routes to keep products available at scale.

Instead of relying solely on warehouses, Bimbo delivers directly to stores—restocking shelves, managing inventory, and responding to demand in real time.

That's how they maintain availability across their retail network.
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