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Podcast: The Modern Customer Podcast
Episode:

How Great CX Turns Customers Into Superfans

Category: Business
Duration: 00:33:03
Publish Date: 2026-02-03 13:00:00
Description:

Great customer experience doesn't lose customers to competitors—it loses them to apathy. And it creates superfans when ownership of the experience is clear.

In this episode of The Modern Customer, customer experience speaker and author Brittany Hodak explains what actually turns customers into superfans—and why tools, automation, and AI alone aren't enough. Drawing on her work with organizations like American Express, Benihana, and Keller Williams, she shows why ownership, accountability, and human judgment drive lasting loyalty.

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