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Breakthrough Copywriting
Paul Talbot

Does Your Prospect Feel Understood?

Find out how to write copy that demonstrates ...

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: 5 minutes : 12-Aug-2014

Sometimes Free Makes It Harder

Why the selling doesn’t stop when the price...

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: 5 minutes : 20-Aug-2014

Rewrite The Oldest Rule In Copywriting

Features must lead to benefits. But there�...

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: 4 minutes : 31-Aug-2014

How To Write A Great Offer

Prospects respond to offers. Here’s how t...

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: 4 minutes : 06-Sep-2014

Email Marketing Romance

Follow these 7 steps to fall madly in love wi...

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: 6 minutes : 17-Sep-2014

Don’t Put Your Landing Page In The Dit

How to write a landing page that turns suspec...

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: 5 minutes : 28-Sep-2014

Mark Twain and Don Henley weigh in on the rig...

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: 2 minutes : 23-Nov-2014