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Pearson Education Marketing Podcasts
The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stori

The European Marketing Environment

Paul considers the European Marketing Environ...

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: 11 minutes : 28-Sep-2008

Introduction to the Principles of Market

Paul introduces himself and explains the reas...

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: 2 minutes : 28-Sep-2008

Market Segmentation

Paul considers Marketing Segmentation...

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: 14 minutes : 05-Oct-2008

International Marketing

Paul considers International Marketing...

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: 10 minutes : 12-Oct-2008

Services and non-profit marketing

The textbook focuses on the characteristics o...

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: 14 minutes : 19-Oct-2008

Business-to-business Marketing

This is a Podcast with Bill Daring an experie...

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: 12 minutes : 26-Oct-2008

Marketing information and research

This Podcast is designed to illustrate the im...

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: 8 minutes : 02-Nov-2008

E-marketing and new media

Another podcast with Bill Daring who works in...

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: 12 minutes : 09-Nov-2008

Marketing Dynamics

This is a Podcast based on the marketing conc...

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: 12 minutes : 16-Nov-2008

Retailers and Wholesalers

The theme of this Podcast is a discussion on ...

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: 20 minutes : 23-Nov-2008

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