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Home > TCS - The TechCentral Show > Pick n Pay’s Enrico Ferigolli on building asap! and taking on Shoprite
Podcast: TCS - The TechCentral Show
Episode:

Pick n Pay’s Enrico Ferigolli on building asap! and taking on Shoprite
Category: Technology
Duration: 00:49:30
Publish Date: 2025-08-14 12:59:00
Description: Although Shoprite Group stole a march on many of South Africa’s retailers in on-demand online groceries during the Covid-19 lockdowns, Pick n Pay has a clear plan to make up lost ground and compete aggressively for market share.
Enrico Ferigolli, who co-founded the liquor delivery app Bottles – which was later acquired by Pick n Pay to form the basis of its online shopping push with asap! – joins the TechCentral Show to unpack the journey Pick n Pay is on, and how the market is likely to develop in the coming years.
Ferigolli tells TechCentral editor Duncan McLeod about:
• Why and how technology has become fundamental to modern retail;
• The launch of Bottles and what led to the Pick n Pay acquisition;
• The dynamics of on-demand delivery and what it takes to be a successful player;
• How Pick n Pay is working to convince people to try asap! for their grocery needs;
• The role of AI in future omnichannel retail environments;
• How online shopping is likely to change the way Pick n Pay designs its physical stores;
• Pick n Pay’s relationship with Takealot Group, and where that alliance is headed;
• Pick n Pay’s plans to expand into townships and other markets with on-demand deliveries; and
• The threat posed by international e-commerce companies that don’t have a presence in South Africa but which ship goods to local consumers.
It’s a great interview about the future of e-commerce in South Africa – be sure not to miss it!
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