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One of the points of the GDPR that I thought was very interesting was the idea that users needed to give consent for data use for specific purposes. This had many companies trying to reaffirm consent last year while others assumed previous consent was valid. No matter how you viewed the law, any change in the way that a subject's data was used required new consent. We don't have a law like that in the US, and that allowed IBM to scrape images from Flickr to use in facial recognition software. This isn't dramatically different from lots of scraping that goes on from other sites, where plenty of data is aggregated, but there is certainly some private data being used for new purposes. When Netflix created a contest to help build a recommendations engine, they shared data, albeit in a way they thought was anonymous. It wasn't and Netflix stopped trying to run contests. Read the rest of Changing Context and Data Reuse |