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Home > Zacks Stocks In The News > The Business Behind the NCAA's Money-Making March Madness Tournament
Podcast: Zacks Stocks In The News
Episode:

The Business Behind the NCAA's Money-Making March Madness Tournament
Category: Business
Duration: 00:25:55
Publish Date: 2018-03-19 12:42:31
Description:

Ben Rains dives into the multibillion-dollar business fueling NCAA March Madness, from its broadcast partners CBS (CBS) and Turner (TWX) to sportswear powers Nike (NKE), Adidas (ADDYY), Under Armour (UAA), and so much more. 

(0:20) - March Madness: No Perfect Brackets

(4:30) - NCAA TV Contracts and Sponsorships

(9:40) -  How Much Does The NCAA Make?

(15:30) - Sportswear Sponsors

(22:30) - NCAA Controversy and Coach Salaries

(25:10) - Episode Roundup: Podcast@Zacks.com
Total Play: 0

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