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	Podcast:		World Business Report
	Episode:		Will the Olympic Games provide a financial fillip to France?
	Category:		Business
	Duration:		00:26:27
	Publish Date:		2024-07-26 15:27:00
	Description:		In this special edition of World Business Report on the day of the opening ceremony in Paris, we're on the banks of the Seine where the event takes place, and hear from businesses who say that the security lockdown in the area has hit their trade badly. Will Bain also goes behind the scenes of what it takes to run a team involved in the Olympics. Each country has a Team Leader or Ambassador - or in Olympics terminology they're called Chef de Mission. we hear from Anindya Bakrie who has this role looking after the Indonesian team - he is CEO of Bakrie and Brothers, one of the country’s biggest conglomerates. And we look at how smaller brands are muscling in on the bigger names of fashion giants such as Ralph Lauren, Stella McCartney and Nike. This year’s games will see some smaller labels on the podium as athletes wear less-well known clothing brands.
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