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	Podcast:		World Business Report
	Episode:		The future of Lego
	Category:		Business
	Duration:		00:26:26
	Publish Date:		2019-09-04 10:34:00
	Description:		We take an in-depth look at how toymaker Lego is adapting to survive in a digital world. Deborah Jaffe wrote The History of Toys: From Spinning Tops to Robots, and brings us the context. Nick Maynard of business consultancy Juniper explains how augmented reality apps on smartphones such as Lego's Hidden Side could be an important part of they toy industry's future. And we find out where Lego intends to go next from its chief executive Niels Christiansen. Also in the programme, financial markets rose sharply as Hong Kong's government backed down over a controversial extradition bill following violent protests. Our correspondent in Hong Kong discusses the implications. Plus our reporter visits a young offenders institution in the UK to find out about its coffee workshop scheme, which aims to give prisoners a reason to stay out of trouble when they leave. (Picture: A lego model. Picture credit: Getty Images.)
	Total Play:		0