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Can lawyers do better work if they approach it with a marketer’s mindset? In this edition of Workers’ Comp Matters, Judson Pierce fills in as host and talks with Michael Fanuele about his career as a marketer and his new book, Stop Making Sense: The Art of Inspiring Anybody. Michael believes lawyers can be better communicators and create more impactful arguments if they work to inspire others. He shares insights from his book and tips for applying them to the practice of law. Michael Fanuele is president of Media Assembly, a marketing and advertising firm in New York City. Special thanks to our sponsor, PInow. |