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	Podcast:		WorkLife with Adam Grant
	Episode:		The dangers of identity capitalism with Jia Tolentino
	Category:		Business
	Duration:		00:34:52
	Publish Date:		2025-05-20 04:00:00
	Description:		In this season of WorkLife, we’re pairing each of our regular episodes with a companion interview to do a deeper dive into the topic. This is the deeper dive for our episode on the case against personal branding. Jia Tolentino is a writer at The New Yorker, screenwriter, and author of Trick Mirror—as a lauded culture critic, she’s a keen observer (and occasional victim) of the pressures we all face to brand ourselves online. Jia and Adam discuss the dark side of self-surveillance, the dangers of identity capitalism, and the routes to greater authenticity. Follow Host: Adam Grant (Instagram: @adamgrant \| LinkedIn: @adammgrant \| Website: adamgrant.net/) Guest: Jia Tolentino (Instagram: @jiatortellini \| Website: jia.blog/) Links newyorker.com/contributors/jia-tolentino Book: Trick Mirror Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit ted.com/podcasts/worklife/worklife-with-adam-grant-transcripts Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.
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