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Podcast: What It Means
Episode:

It’s Time To Think Beyond Marketing-Sales Alignment
Category: Business
Duration: 00:32:55
Publish Date: 2024-12-05 05:00:30
Description: Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.
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