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Podcast: What It Means
Episode:

How “Tucked” CMOs Can Take Charge
Category: Business
Duration: 00:31:21
Publish Date: 2023-06-22 04:00:58
Description: Nearly half of B2C chief marketing officers don’t report to the CEO but instead, a different C-suite role. What’s behind the trend, and what should these “tucked” CMOs (and, really, all CMOs) do to succeed? VP and Research Director Mike Proulx explains on this week’s episode of What It Means.
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