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Podcast: What It Means
Episode:

How B2B Firms Can Win With Younger Buyers
Category: Business
Duration: 00:28:31
Publish Date: 2023-04-27 04:00:04
Description: Millennials and Gen Zers now comprise nearly two-thirds of B2B buyers. These younger buyers approach the buying process differently from their older counterparts — and they have higher expectations of vendors. This week on What It Means, VP and Principal Analyst Barbara Winters explains how B2B companies can effectively navigate the shift.
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