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Podcast: What It Means
Episode:

How B2B CMOs Can Spend To Succeed In 2023
Category: Business
Duration: 00:24:03
Publish Date: 2022-09-22 04:00:25
Description: B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.
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