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Home > What It Means > It’s Time To Kick The Leads Habit
Podcast: What It Means
Episode:

It’s Time To Kick The Leads Habit
Category: Business
Duration: 00:34:30
Publish Date: 2022-07-14 04:00:00
Description: The traditional focus on individual, marketing-supplied leads is failing B2B companies and buyers. So why does it persist, and what’s a better alternative? VP, Principal Analyst Terry Flaherty and VP, Research Director Mike Pregler discuss on this week’s podcast.
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