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Podcast: What It Means
Episode:

The Customer Obsession Balancing Act For B2B Firms
Category: Business
Duration: 00:26:34
Publish Date: 2022-06-16 04:00:21
Description: B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podcast why customer obsession means finding a balance.
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