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Podcast: What It Means
Episode:

How B2B Firms Are Redefining Purpose
Category: Business
Duration: 00:28:23
Publish Date: 2022-04-14 04:00:34
Description: Following the lead of their B2C counterparts, B2B firms are embracing brand values and a broader notion of purpose. What’s at stake, and where do companies’ intentions fall short? On this week’s episode, Vice Presidents Nancy Maluso and Jennifer Ross weigh in and give a preview of their keynote session at Forrester’s B2B Summit North America.
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