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Podcast: What It Means
Episode:

Content Localization Is A Competitive Differentiator
Category: Business
Duration: 00:31:23
Publish Date: 2022-04-21 04:00:25
Description: Tailoring content for regional buyers is key to good customer experience, yet many global B2B companies don’t give it the attention it deserves. On this week’s What It Means, Principal Analyst Kathleen Pierce explains what a good content localization strategy entails and previews research that she’ll unveil at Forrester’s B2B Summit North America.
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