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Home > What It Means > Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined
Podcast: What It Means
Episode:

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined
Category: Business
Duration: 00:26:58
Publish Date: 2021-12-02 05:00:21
Description: In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.
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