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Home > What It Means > A CFO Within Marketing? For Mastercard, The Move Paid Off
Podcast: What It Means
Episode:

A CFO Within Marketing? For Mastercard, The Move Paid Off
Category: Business
Duration: 00:27:05
Publish Date: 2021-08-05 04:00:58
Description: As the pressure to prove marketing’s ROI intensifies, marketing leaders should work to build a strong alliance with their finance counterparts. Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar went one step further, hiring a CFO to serve within marketing. He explains the benefits of this unconventional approach on this week’s What It Means.
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