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Home > What It Means > Risk, Reward, And Trust In The B2B Sphere
Podcast: What It Means
Episode:

Risk, Reward, And Trust In The B2B Sphere
Category: Business
Duration: 00:28:15
Publish Date: 2021-07-01 04:00:01
Description: Given the high-stakes nature of many B2B purchases, trust with buyers is key. At a time when trust is in decline, how can B2B companies accomplish this? VP and Group Director Isabel Montesdeoca and Principal Analyst Ian Bruce explain on What It Means.
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