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Podcast: What It Means
Episode:

What B2B Buyers Want
Category: Business
Duration: 00:24:26
Publish Date: 2020-05-20 23:00:24
Description: Today’s B2B buyers don’t want to be treated as targets but instead, as equal partners. On this week’s episode of What It Means, Principal Analyst Steven Casey and VP, Principal Analyst Lori Wizdo discuss what’s driving the shift and how B2B marketers and sellers can adapt their strategies to win these buyers.
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