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Home > What It Means > 2020: A Make-Or-Break Year For CMOs?
Podcast: What It Means
Episode:

2020: A Make-Or-Break Year For CMOs?
Category: Business
Duration: 00:26:19
Publish Date: 2019-12-18 23:00:11
Description: The need to compete on customer and brand experience has redefined the CMO role and raised questions about the title’s fate. In this episode of What It Means, VP and Research Director Keith Johnston discusses the challenges facing chief marketers and the broader implications for organizations.
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