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Podcast: What It Means
Episode:

How Marketing Became Too Personal

Category: Business
Duration: 00:34:24
Publish Date: 2019-11-13 23:00:09
Description: Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.
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