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	Podcast:		Wharton FinTech Podcast
	Episode:		Merge Co-Founder, Shensi Ding - Building the Infrastructure Layer for B2B Integrations
	Category:		Technology
	Duration:		00:20:42
	Publish Date:		2025-06-03 19:25:09
	Description:		In today’s episode, Jackson Ellis hosts Shensi Ding, the co-founder of Merge, a unified API platform that simplifies B2B integrations across categories like HR, accounting, and CRM. Shensi shares her journey, the playbook behind scaling a developer-first GTM motion, and how the best founders balance product intensity with storytelling. Tune in to hear about: - How Merge built a category-defining product by focusing on the "plumbing" behind software - Why developer empathy and real documentation became their biggest competitive moat - The challenges and wins of fundraising while scaling in a crowded API ecosystem
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