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Nil Saltuk has created a unique niche within the wedding and event world, providing products for inclement weather. In this new episode for my series “The Niche”, Nil and I discuss how she created her niche, or rather how it came to her. All of us are presented with opportunities, not all of us have the vision to see them, or the will to capitalize on them. Listen to this new episode and hear how you can capitalize on the opportunities that come your way, so you can carve out your own niche! About Weather or Not Weather or Not is a perfect example of a niche business. Focusing only on personal accessories to keep events protected from Mother Nature, Weather or Not is very focused on their mission: help people celebrate comfortably and safely by providing resourceful solutions delivered with integrity. President & Owner, Nilufer (“Nil”) Saltuk, was inspired by the custom of hospitality from her Turkish roots. As a former wedding planner, she designed events where the weather could really ruin her plans. Thus, she was inspired to start the same trend here in the United States. Weather or Not has you covered - in sun, rain, cold - whether you need to protect your guests during their experience or help them just get from point A to point B. Contact & Links to find out more about Nil and Weather or Not If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com |