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	Podcast:		Web 2.0 marketing communications - Lectures (video)
	Episode:		Introduction
	Category:		Business
	Duration:
	Publish Date:		2009-12-11 17:00:00
	Description:		In this introductory session, I address how the marketplace for marketing communications has changed due to the rise of social media. I point out the problems that marketers face if they rely on traditional media, and I show what are the marketing opportunities and challenges that social media present. Then, I explain the organisation of the course, including the planning, content of each session, course materials, and the assignments.
	Total Play:		0