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	Podcast:		Web 2.0 marketing communications - Lectures (video)
	Episode:		Word of Mouth Marketing 2
	Category:		Business
	Duration:
	Publish Date:		2010-01-20 17:00:00
	Description:		This podcast continues with the presentation of an academic paper that shows which types of customers are more likely to generate word of mouth that has an effect in terms of sales. Students ask a lot of questions about the paper and we have a discussion about the process and effects of word of mouth marketing.
	Total Play:		0