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Home > Web 2.0 marketing communications - Lectures (video) > Word of Mouth Marketing 3
Podcast: Web 2.0 marketing communications - Lectures (video)
Episode:

Word of Mouth Marketing 3
Category: Business
Duration:
Publish Date: 2010-02-24 17:00:00
Description: In this third part about word of mouth marketing, I present the segment -women- as an important category of influentials. Following Malcolm Gladwell's book The Tipping Point', I continue with discussing the stickiness factor of messages. As an illustration of sticky messages, a student team presents the Whopper Sacrifice campaign developed by Burger King.
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