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Home > Web 2.0 marketing communications - Lectures (video) > Word of Mouth Marketing 4
Podcast: Web 2.0 marketing communications - Lectures (video)
Episode:

Word of Mouth Marketing 4
Category: Business
Duration:
Publish Date: 2010-03-03 17:00:00
Description: Continuing with the lecture about the stickiness factor of messages, I show several videos with viral marketing best practices. Then, a student team presentation about Sony PSP offers an alternative scenario in which a marketing communications campaign resulted in negative buzz.
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