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Home > Web 2.0 marketing communications - Lectures (video) > Word of Mouth Marketing 5
Podcast: Web 2.0 marketing communications - Lectures (video)
Episode:

Word of Mouth Marketing 5
Category: Business
Duration:
Publish Date: 2010-03-10 17:00:00
Description: In this fifth part about word of mouth marketing, we discuss what marketers can do in case of negative buzz. The lecture is illustrated with a lot of marketplace examples. Finally, I turn attention to the importance of matching your marketing message with the venue in which it appears. We end the lecture with an illustration of a winning web campaign (WOMMIE awards 2008) developed by MacDonalds, that cleverly mixed messages, audiences, and venues (web and traditional media) to launch a new chicken sandwich.
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