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Home > WSJ Your Money Briefing > Jewelers Rethink Bling to Reach Millennials
Podcast: WSJ Your Money Briefing
Episode:

Jewelers Rethink Bling to Reach Millennials
Category: Business
Duration: 00:09:40
Publish Date: 2018-06-19 23:15:01
Description: Pop-up shops, lower-priced collections and celebrity endorsers are among the tactics high-end jewelers are employing to reach millennials, who have significantly different tastes than their elders. Wall Street Journal style reporter Ray Smith explains.

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