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Home > WSJ Tech News Briefing > Mobile-Game Makers: Virtually Tapping on Your Shoulder
Podcast: WSJ Tech News Briefing
Episode:

Mobile-Game Makers: Virtually Tapping on Your Shoulder
Category: Technology
Duration: 00:06:30
Publish Date: 2017-08-07 23:05:45
Description: Mobile-game makers frequently use common tactics that ping players, baiting them back in with rewards and special contests. The Wall Street Journal's Sarah E. Needleman explains why it's a strategy that's working.

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