Search


	Podcast:		WIRED Business – Spoken Edition
	Episode:		Companies Are Cashing in on Reality TV for Tots
	Category:		Business
	Duration:		00:02:31
	Publish Date:		2018-03-28 06:10:16
	Description:		A grinning 4-year-old boy clambers up and down an inflatable backyard water park, collecting oversize Easter eggs, goaded from behind the camera by his mom. The boy, Ryan, stomps the eggs open and unveils plastic toys. It looks like a home movie, but it’s actually the most-watched video on one of the most-watched YouTube channels in the world, Ryan ToysReview. It has been viewed more than 1.1 billion times since 2016, and the leaders of a new startup, Pocket.
	Total Play:		0