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	Podcast:		WIRED Business – Spoken Edition
	Episode:		Juul’s Answer to Its PR Crisis? The Millennial Marlboro Man
	Category:		Business
	Duration:		00:06:03
	Publish Date:		2019-01-10 06:11:14
	Description:		Say you were a villainized e-cigarette startup, with a $13 billion cash investment from the tobacco giant that owns Marlboro, and blamed for kicking off a vaping epidemic among teens. You’d lay low, right? Maybe play nice with the FDA. Log off Instagram. Throw a few coins at a youth prevention campaign. Juul, however, is opting for a more aggressive route. Juul Tuesday confirmed that it plans a national TV ad campaign, featuring ex-smokers who used Juul to help them quit traditional cigarettes.
	Total Play:		0