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When Daniela Ciocan, Marketing Director at CosmoProf NA, scored her first internship at a huge legacy brand, she was surprised to learn corporate life wasn’t for her. “I’m very much driven by novelty and doing something new and different, and I realized working for such a large company, I wouldn’t have that opportunity,” she observes. That anonymous, cog-in-a-wheel feeling was an important a-ha moment at the start of her career, and it’s one that’s stayed with her since. “Really try and uplift and listen to the young, entry-level individuals. Engage them. Be open. Try things.”
In this episode, hear her fascinating backstory, one that starts in communist-era Romania and leads to a dynamic role in America’s top B2B beauty trade show. She also dispenses some key marketing advice for indie and legacy brands alike that you won’t want to miss.
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