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Laura Gerchik, General Manager of Biologique Recherche, explains why the company doesn’t jump on every new marketing trend or churn out an endless parade of new products. Steady in their approach, confident in their product, she thinks “What we need to think about is that consumers are so much more educated today.” The same could be said about her life - she came to the studio with notes on hand. So consider this episode an argument for knowing when you’ve got a good thing going - and when to just stick with it.
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