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Home > Vintage Mac Video > Steve Jobs on Paul Rand (1993)
Podcast: Vintage Mac Video
Episode:

Steve Jobs on Paul Rand (1993)
Category: Society & Culture
Duration:
Publish Date: 2010-01-25 07:49:03
Description: Fantastic interview by Doug Evans and Alan Pottasch with Steve Jobs from 1993 about Paul Rand, widely regarded as one of the greatest corporate identity designers ever (think IBM, UPS, ABC). Rand designed the logo for NeXT (below), which very quickly helped to build the company’s brand without a massive ad campaign.
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