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	Podcast:		Vintage Mac Video
	Episode:		Ken Segall on Steve Jobs
	Category:		Society & Culture
	Duration:
	Publish Date:		2012-08-09 08:49:03
	Description:		The interview, a special presentation at the Computer History Museum in Mountain View, CA, was conducted by Time editor-at-large Harry McCracken, with much of the time focused on Segall's work at both Apple and NeXT as well as his book Insanely Simple: The Obsession That Drives Apple's Success. Segall is in a unique position to offer insight into the inner workings of Apple's advertising process after being involved in the company's ad campaigns for 12 years. Among his team's accomplishments are the naming of the "iMac" and the "Think Different" campaign, the latter kickstarting Apple's initial rise following the return of cofounder Steve Jobs. Segall has done subsequent work for large tech companies Dell and IBM. During the interview, a wide array of topics were covered, including personal interactions with Jobs and an inside look at the "To the crazy ones" spot. Segall tells an entertaining story about directing Phyllis Diller for the ad, though Apple ultimately went with Richard Dreyfus' take. Apple's design ethos was also brought up, and naturally the discussion turned to Jobs, who was a huge proponent of simplicity.
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