Search

Home > Unthinkable > The Best Thing to Do Is The Right Thing


	Podcast:		Unthinkable
	Episode:		The Best Thing to Do Is The Right Thing
	Category:		Business
	Duration:		00:41:11
	Publish Date:		2022-11-15 20:05:22
	Description:		For years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us reason to believe: creativity, community, and capitalism and not only co-exist, but for-profit can be used for-good. Today, the story of In the Works, a publication from the software company Help Scout. We go inside the decisions and the strategy of both the company's CEO and the head of content responsible for crafting a brand new publication with a bold mission. There, we find the true dividing line between brands who do this whole storytelling stuff well ... aaand everyone else. REFER A FRIEND: Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast * INSIDE THIS EPISODE: Nick Francis: Twitter \| LinkedIn Hillary Noble: Twitter \| LinkedIn Help Scout In The Works The Chezie story List of brands building in-house media arms * SUBSCRIBE TO THE NEWSLETTER: Playing Favorites newsletter: stories and frameworks for creating work that resonates. * CONNECT WITH JAY ELSEWHERE: Website Twitter and LinkedIn Email: jay@unthinkablemedia.com * PRODUCTION: - Creator, host, writer, editor, sound design: Jay Acunzo - Producer and researcher: Ilana Nevins
	Total Play:		0