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Home > Under the Influence from CBC Radio > S9E08 - The Name Game: Brand Names In Different Countries
Podcast: Under the Influence from CBC Radio
Episode:

S9E08 - The Name Game: Brand Names In Different Countries
Category: Society & Culture
Duration: 00:27:23
Publish Date: 2020-02-20 00:09:00
Description: This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany

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