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Home > Under the Influence from CBC Radio > S9E09 - Search Parties: The Relentless Hunt For New Customers
Podcast: Under the Influence from CBC Radio
Episode:

S9E09 - Search Parties: The Relentless Hunt For New Customers
Category: Society & Culture
Duration: 00:27:13
Publish Date: 2020-02-27 00:10:00
Description: This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing

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