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Home > UBC News World > Does Reach Equal Authority? Not In Today's Consumer Purchasing Journey
Podcast: UBC News World
Episode:

Does Reach Equal Authority? Not In Today's Consumer Purchasing Journey
Category: Business
Duration: 00:07:59
Publish Date: 2026-01-24 14:51:00
Description: Reach doesn't equal authority. Discover why strategic content placement on high-authority platforms builds trust faster than mass visibility, and how businesses can adapt distribution strategies to meet buyers where they already research and decide. JCH Digital City: Quesnel Address: Blair Street Website: https://www.jchdigital.ca/
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