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	Podcast:		TwoBrainRadio
	Episode:		Using “Hybrid” Packages to Increase Average Revenue Per Member
	Category:		Health
	Duration:		00:33:03
	Publish Date:		2021-02-07 23:00:00
	Description:		Brian Zimmerman's ARM (average revenue per member, per month) is more then $300—and those are lockdown numbers. What's his secret? He does a lot of cool stuff, but perhaps the most effective for boosting ARM while getting clients results is his hybrid package: a combination of group classes and personal training designed to give clients the best of both worlds. Here's how it works. Links: Forever Fierce Two-Brain Programming "How to Run Specialty Courses Every Day of the Year" Free Tools Timeline: 1:37 – How Brian beat $300 in ARM in December. 3:24 – Listening to seed clients to develop high-value services. 5:54 – What Brian charges for hybrid services. 7:36 – How hybrid services improve client retention. 9:26 – Hybrid packages provide more opportunities for coaches, too. 12:00 – Pitching the program to clients. 16:03 – Providing accountability. 19:12 – Why Brian developed an internal marketing role. 25:07 – Using speciality programs to drive up ARM. 28:07 – The first thing you should do if you want a higher ARM.
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