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	Podcast:		TwoBrainRadio
	Episode:		From $70 to $284 Per Member: Storm Strout's Revenue Revolution
	Category:		Health
	Duration:		00:38:44
	Publish Date:		2021-02-03 23:00:00
	Description:		When Storm Strout first opened his gym, he charged $70 a month. Today, that's what he charges for one hour of private coaching. By offering a menu of high-value services including private training, private nutrition coaching and specialty classes, he's also notched an ARM—average revenue per member, per month—of $284. Don't think it's possible? He didn't either, at first. Learn how he made the shift in this episode of Two-Brain Radio. Links: Veneration Two-Brain Programming Incite Tax: Profit First for Microgyms "Help First" Timeline: 3:34 – The early days of $70-a-month memberships. 7:03 – What’s responsible for Storm’s $284 ARM? 8:44 – Navigating rate increases. 13:55 – If group class costs $140 a month, where does that $284 come from? 16:49 – How Storm built a robust PT program. 22:15 – Group class is your discount option. 25:29 – Selling $1,500 packages. 28:37 – Storm’s next plans for growth. 31:57 – Small-group coaching: a win-win-win. 33:25 – One easy thing you can do today to increase ARM.
	Total Play:		0