Search

Home > TwoBrainRadio > Two-Brain Radio: From Gas-Station Gym to 5,000-Square-Foot Facility With Jonathan Watt
Podcast: TwoBrainRadio
Episode:

Two-Brain Radio: From Gas-Station Gym to 5,000-Square-Foot Facility With Jonathan Watt
Category: Health
Duration: 00:36:50
Publish Date: 2019-11-17 23:00:00
Description:

Two-Brain Radio: From Gas-Station Gym to 5,000-Square-Foot Facility With Jonathan Watt

Jonathan Watt owns Townie: a Fitness Community, a 5,000-square-foot gym in Thomasville, Georgia—but that's not where he started.

Jonathan first opened the gym in the garage of an abandoned, 800-square-foot gas station. He announced the opening date on Facebook, showed up for the 5:30-a.m. class and prayed someone would show up.

The gym enjoyed steady organic growth, eventually moving to the large facility it's in today, but the more it grew, the more hats Jonathan had to wear. After the birth of his first child, he knew he needed help—so he joined the Two-Brain family.

Today, Jonathan has a staff, a playbook and a marketing plan that helped him turn $286 in ad spend into $5,000 in front-end revenue. Most importantly, with a second child on the way, he has a path toward longstanding success.

Links:

Townie: a Fitness Community
Level Method

Contact:

Instagram: @towniefitnessco

Timeline:

3:07 – Why “Townie,” and why the name rebrand away from CrossFit.

5:28 – Finding CrossFit in 2010: “It was grungy; it smelled like a gym locker room, but I loved it.”

7:24 – Discovering a passion for helping people through fitness.

9:21 – The first location: an abandoned gas station.

11:53 – Affinity marketing in the early years.

13:54 – Why sign up for mentorship?

15:41 – Putting marketing on hold to solidify procedures and staffing first.

20:07 – From Day One client to first staff member: the culture of the gym.

23:18 – On selling happiness and confidence.

24:24 – Taking the plunge into paid advertising: “It was kind of a big shock.”

26:55 – Shifting perspective on sales.

29:33 – Eliminating staffing frustrations with written SOPs.

31:52 – Reducing No-Sweat Intro no-shows with text-message follow-ups and confirmations.

32:32 – The InBody as a tool for selling nutrition.

33:49 – The key to success? Mentorship and community. 
Total Play: 0