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	Podcast:		Trillions
	Episode:		The ETF Story 5: The Sleeper
	Category:		Business
	Duration:		00:15:19
	Publish Date:		2023-01-29 09:04:00
	Description:		SPDR S&P 500, or SPY, is the world’s largest ETF today with about $240 billion in assets, but it wasn’t much to look at when it debuted in 1993. Some days it was on “volume life support,” trading as little as 18,000 shares; there was even talk of pulling the plug. Yet true believers, guerrilla marketing, and a booming 1990s stock market helped the product gain favor. And once SPY took off, the markets were forever changed. This episode also explores how SPY soon inspired a host of other ETFs, from international and sectors to fixed income and gold. See omnystudio.com/listener for privacy information.
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